With a certain printing shop, offering the service on colour brochure printing would be, their specialty that could somehow, succeed their printing business. This service might cause them, big investment in buying, expensive printing ink; however, it is their only way, to exceed their business competition, as well as, to market its printing business. The best thing that they could only do, is to find ways that their business would also can again enough, is to make effective business plan, to cover all the investment with profits. For instant, a printing firm, which offers full colour printing service, should have to create, a pricing scheme that is profitable, to them, such as requiring its customer to order, colour brochure printing by bulk, with fair prices, between them.